论文

文化如何影响消费:“消费文化理论”与“实践理论”的比较与反思

摘要

对于文化如何影响消费的问题,学界存在两种对立的观点。消费文化理论将文化视为符号与意义,强调消费者主观能动性及对消费符号意义的选择。而实践理论将文化视为惯例与规范,强调消费行为的习惯性与常规性,文化在消费者未经反思的状态下发挥着作用。两种理论存在着各自的特点与局限,应当借助文化社会学的相关理论,促进两种理论在文化分析方面的互补,从而构建一种综合的文化解释模型。

作者

任杰 ,复旦大学社会发展与公共政策学院博士研究生。

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文化如何影响消费:“消费文化理论”与“实践理论”的比较与反思

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论文目录

  • 一 消费文化理论:作为意义与符号的文化
    1. (一)消费研究的“文化转向”
    2. (二)消费文化理论的经验研究
    3. (三)消费文化理论中的文化解释
  • 二 实践理论与消费研究:作为实践要素的文化
    1. (一)“实践”转向下的消费研究
    2. (二)实践理论的经验研究
    3. (三)文化与实践理论的解释机制
  • 三 文化与消费之间关系的反思:来自文化社会学的启发
    1. (一)两种理论视角的反思
    2. (二)文化如何影响消费:来自文化社会学的启示
  • 四 结论与讨论

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